If She Can Do It So Can I // Katie & Mom

When Catie approached me about telling the story of helping her mother through breast cancer I knew it was a privilege to be welcomed into their family’s intimate moments. These are not easy stories to capture given the emotion and seriousness of breast cancer. I feel like I get to see and hear things no one else does. Many times just given my lens choice I am right there with the person I am focused on. After Catie had her hair cut her mom sat down in the chair for her turn. To herself she said “if she can do it so can I”, I was standing just behind her and lost it – it is hard to focus with blurry eyes! Right there I knew how important this moment was to her mom and I feel like I watched her transcend the dreadful thought of losing her hair and become someone who will be another breast cancer survivor. In their home there is a wall with empty frames and I know there are many memories in the future that will fill those walls. Catie thank you for letting us into the heart of your family and our thoughts will be with all your family in the coming months.

{PURPOSE} Wisconsin Video Production // My Team Triumph Story

We were overjoyed when Wisconsin’s chapter of My Team Triumph approached us about telling their story of how they began and how they are growing. What we didn’t know was we’d cry during the interviews. Imagine being almost completely dependent on someone else to move around throughout the day and then having the freedom to go for a run. That doesn’t make much logical sense does it? Well it does if you have one of My Team Triumph’s Angels by your side! Learn how challenged athletes are again able to compete and reclaim many aspects of what they miss most in their lives.

Enjoy this emotional promotional video we created for My Team Triumph as they hope to continue their growth within Wisconsin’s borders. And if you feel so inclined get involved or share a link to this to spread the word!

DETAILS // Music Licensing via Song Freedom & The Music Bed

{PURPOSE} Appleton Commercial Video // Abe’s Younger Self Marathon Promotion

When the Fox Cities Marathon approached us about creating video stories of marathon runners we had a few things in mind. We wanted to touch on different runner levels highlighting a top athlete, a family, and a newer runner. We wanted to connect emotionally with our viewers and motivate them to take the challenge. It was important to show anyone can run a marathon. We finished the campaign with our top athlete, Abe. We always want our stories to be authentic and true to who we are working with. Abe talked to us about how he became interested in running coming out of junior high and into serious competition in college. After suffering an injury he had troubles replicating his success on the track and kept thinking about how good we was. It was time to let his younger self know he was moving on and taking his talents to be a marathon runner. This is where we pick up with Abe’s story.

P.S. Also view Cassandra’s Story and Eric’s My Team Triumph Story.

DETAILS // Appleton, WI Video Production // Music Licensing via Song Freedom & The Music Bed

{PURPOSE} DIFFA Chicago // Garden Gala Event

Being part of something that makes a difference is so meaningful to our team. Being asked to tell the story of DIFFA/Chicago’s Garden Gala event on Michigan Avenue was incredible! DIFFA/Chicago (The Design Industries Foundation Fighting AIDS) helps to raise funds to provide care for people living with HIV/AIDS. Since being founded in 1984, DIFFA has mobilized the immense resources of the design communities to provide over $40 million to hundreds of AIDS organizations nationwide! To think think this all started with a single person’s idea. From the decorations, to the farm-to-table meal, to the amazing after party this was an amazing event with amazing people. Find your voice and make a noise!

DETAILS // Organization: DIFFA Chicago // Venue: Chicago Marriot // Licensed Music: Katie Herzig